Sales Enablement
One of the greatest challenges in sales is how to engage an executive buyer who has little patience for lengthy presentations or technical white papers. Sales team are always looking for ideas and content that can spark a strategic conversation with a buyer, but marketing teams often struggle to know what content will be effective and how to deliver the content to their salespeople.
To solve this problem, Truman Company has developed the StorySeller™ sales-enablement platform for solution selling. StorySeller™ is designed specifically to organize and deliver marketing materials in a way that supports strategic conversation with executive buyers.
StorySeller™ is a combination of editorial services and a web-based, hosted solution that:
- identifies the key issues facing executive buyers,
- maps existing marketing content into storylines around these issues,
- enables sales teams to easily find and deliver the content
In contrast to existing media such as PowerPoint or sales portals, StorySeller™
- focuses on conversation, rather than presentation
- dynamically displays relevant, multi-media content
- supports meeting preparation, follow-through, and the internal sale
- integrates analytics, CRM, and community ratings
As a result, prospects are more engaged, sales teams are better prepared, and marketing teams are more effective.
To learn more about StorySeller™, please contact Rob Leavitt.
StorySeller™
Content. In Context. For Conversation™