Our Programs

Truman Company offers a range of programs suited to the specific needs of our clients.

Each program type is designed to deliver a mix of market insight, trusted relationships, and tangible business value to an executive audience of varying size.

At one end of the spectrum, advisory councils engage executives with perhaps the highest levels of insight, relationship, and business value. Candid roundtable discussions yield insight in strategic business issues, foster personal relationships and true customer advocacy, and yield greater share of wallet in member accounts. At the same time, advisory councils are limited in their reach by the number of people who can sit around the table at a council meeting.

At the other end, Economist.com debates engage executives with a different blend of insight, relationships and business value. Leveraging the Economist.com web site and readership, the debate can reach a large global audience, yielding insight on social issues, and establishing credibiilty and brand awareness.

As shown below, we offer advisory networks, executive communities, and executive content with varying combinations of insight, relationship, and business value.

Program	Reach	Insight	Relationship	Business Value

Advisory Councils	10+	Business Strategy	Advocacy	Share of Wallet

Advisory Networks	100+	Customer Value	Loyalty	Share of Wallet

Executive Communities	1,000+	Customer Value	Loyalty	Lead Generation

Executive Content	10,000+	Market Trends	Credibility	Lead Generation

Economist.com Debates	100,000+	Social Issues	Credibility	Brand Awareness

Please click on a program type to learn more.