Executive Networks
Executive Networks are a powerful marketing tool to generate leads, educate buyers, and strengthen relationships. Unfortunately, many forums fail to engage senior executives by lacking ongoing interactions, focusing too much on the sponsor's agenda, and not creating sufficient value for the participants.
Our approach to executive forums ensures executive engagement through
- Market-driven agendas with distinctive content
- Selective invitation lists and active recruiting
- Speakers with peer credibility and real-world experience
- Opportunities for substantive networking
- Integration with existing marketing initiatives
Our work with IBM on the CIO Leadership Forum demonstrates the success of this approach. IBM's Chairman and CEO, Sam Palmisano, noted in his opening remarks:
"Based on your input, we have put together an agenda here that will allow you to hear from CIOs who are at the forefront of innovation and strategic leadership in their organizations, and get the perspective of other key business leaders ... about the benefits of a close collaboration with their CIOs.
"This conference is unlike any CIO conference we've ever hosted. It's not about IBM and our products and services and how we can be better partners to you. ... The agenda is all about you and your profession."
To learn more about our work on executive forums and networks, please contact Jane Hiscock.