I'm all for experiential marketing, but I'm still trying to sort out my reaction to Corporate Renegade, the new song produced by experience marketing gurus Joe Pine and Jim Gilmore. The song supports a great-sounding event, Gilmore and Pine's "Thinkabout" on authenticity in business -- the theme of their forthcoming book, Authenticity.

The song is a kind of cheesy, formulaic country rock with lyrics "celebrating" the rebellious corporate innovator. On the other hand, it's certainly more entertaining and memorable than yet another article on the importance of taking business risks and trying new ideas, and that's obviously the point.

Give it a listen and let me know what you think.