Something struck me recently when reading Dave Churbuck's blog. For those of you unfamiliar with Churbuck, he is VP Marketing at Lenovo and a pretty fab blogger in his own right. He has a way of cutting through much of the subtle, latent Web 2.0 BS and calling things out.

I happened upon Churbuck's post around the time I was "connecting" on LinkedIn with past coworkers and trying to loogle them. It started out quite innocently with me trying to find one of my good friends on there who is a student at UCLA's management school. I kept on getting an "upgrade membership" button that kept flashing every time I tried and failed to click away from the page.

When did LinkedIn start bugging me to upgrade my membership? Thinking back, I had started noticing this a while back, but it took a few months to settle in my mind to the point of distracting me from enjoying the site.

Unfortunately around the time this malaise set in, I was also on Facebook. My friend had sent me another of those SuperWall pictures which required me clicking on the image to see what it did, but before I could get to that image I was navigated to yet another page which prompted me to send the very image to all of my friends before I was allowed to open the actual image. Thankfully it also selected all of my friends as recipients of this picture so it saved me the work of having to send a picture of a dog to 50 of my nearest and dearest.

On the flipside, when I tried to "pull one over" on the system by "unselecting" all, it prompted me to choose one lucky recipient of an Alaskan Husky picture which most likely barked and sang"Happy Holidays" to the tune of "Feliz Navidad" when clicked on. Annoyed that I had just spent seven minutes of my life driving towards a reality far less appealing than the my mind's conjurings, I started to philosophize a bit on Churbuck's likening of "spam" to this tactic that Facebook API developers have taken to spreading the word of their creations. Initially I had taken to this feature, especially because I could choose which of my friends would care to partake in a game of Scrabble with me and go a few rounds. Same with Flixter. In a sense it also allowed me to be more social with people I wouldn't have contact with on a daily basis and rediscover or discover connections I never would have found otherwise.

Newsweek maintains that Facebook is the console of the future (replacing Wii??) and it will connect people socially through computers as never before. Considering it's the sixth most trafficked site in the world, it's a possibility. But really short of wireless remotes combined with action-oriented competitive games w/amazing graphics, how can the existing Facebook APIs compete with what Sony, IBM, and Microsoft are putting out?