BusinessWeek.com Cites Truman Company Thought Leadership
Truman Company was recently featured in the "Brand New Day" column on BusinessWeek.com by CMO Club Founder, Pete Krainik.
In the article, Pete writes that CMOs need an active seat at the C-Level table to be successful. Truman and the CMO Club recently collaborated on a series of CMO conversations. We found three practices to be most critical for CMOs to get their seat at the table:
(1) Think like a CFO
(2) Speak business, not marketing
(3) Be the voice of your customer
In a related post, Truman's founder Mark Bonchek has written that companies selling to executives should focus on helping them get and keep their seat at the table.
Highlights of the CMO Club research can also be downloaded here and viewed below.